How to Choose Your Corporate Name
Your corporation has a separate and distinct legal standing from you and the other stockholders. It must thus have a name that is essential to its existence. This name cannot be changed except in accordance with the Corporation Code and it is by that name alone that your corporation is authorized to transact business.
It is therefore important that you choose the name of your corporation carefully. Although you may use another name as a business or brand name, you cannot use another corporation's name because it will confuse the public. The law does not allow a corporation to adopt a name identical or deceptively or confusingly similar to any other name already protected by law.
The Securities and Exchange Commission (SEC) has provided guidelines for the use of corporate names in order to avoid future conflicts and to safeguard public interest and I want to share them to you. These are:
Also, there are legal prohibitions on the use of certain words as part of the name of a corporation. These are:
The SEC has the right to require a corporation to change its name in case there will later on appear a person or company with a prior right to the use of that name.
You can actually check the availability of your proposed name by going to the SEC website.